Saturday, June 28, 2008

A Baby Boss Milestone

Granbury, TX (AP) -- Baby Boss Designs, a global design firm that manufactures high-quality, and highly fashionable, handmade baby gear reached a milestone this afternoon. Less than a month after opening their doors to the world, Baby Boss founders Laura and Gavin Smith listed their fiftieth item at their shop on the Etsy network, an extremely stylish South Seas Blanket that is part of their popular Tropical Breeze Collection.

"We've been working day and night on this project, and to reach this milestone is not only exciting, but a bit mindboggling, " a breathless Laura Smith said, as she toiled over her newest creation. "Who would have ever thought we would have 5 items listed, much less 50?"

Baby Boss broke ground on May 29th with the introduction of the Giraffe Bib, the keystone of the Serengeti Collection. This collection, which recently sold to a customer in California, was followed by a variety of other pieces, and with that the brand was born.

Since then, Baby Boss has diversified its offerings, from bibs and blankets to dresses, pants, and one-of-a-kind vintage items. They have even started offering an ad copy service, all of which have received widespread appraise.

Gavin Smith, co-founder, ad man and spreadsheet guru forBaby Boss: "It has been a hell of a ride. I can remember our first sale, the Circle B bib. Laura and I were sitting at the computer one Saturday morning, drinking coffee, and looking over the store when an email from PayPal came in. I think we both about peed our pants. I know I did, anyway. It was a watershed moment for us. We knew, right then and there, that Baby Boss would eventually become the Microsoft of the baby gear world."

That may be aiming a bit high, but then Baby Boss has recently gone international with a sale to a customer in Paris. Paris, France, that is - world capital of extremely high fashion- so maybe it's not too lofty of a goal.

"To have the Baby Boss brand walking the streets of Paris is something we would have never expected when we started this whole thing. It definitely makes you set your goals higher. We're thinking about advertising in the Super Bowl next year. We just have to make a few more sales." Laura shouted out from behind the closed door of her R&D lab/third-world sweatshop, where she has been known to churn out 10 new items in a day.

What's next for these two? Who knows. But one thing's for sure. They are eyeing the day when they have 100 items listed, 20 sales per day, and are signing the papers on their dream house in Napa.

"We may have to win the lottery to get that last one, but you never know til you play."

So true.
To view Baby Boss' 50th listing, as well as all of their other items, go to


Vanessa said...

Congratulations on reaching your milestone! You guys are really off and running!

Sew Bettie said...

Congrats! And quite the lovely post... I am confident that Baby Boss will be taking over the world, one baby momma at a time...